Number of meta keywords

With RSSeo! you can modify meta keywords directly from Pages tab.

In the past, search engines were evaluating the relevance of a page based on several on-page factors like meta keywords, ignoring off-page factors. As Search Engines got smarter and algorithms became more complex, in order to display relevant pages for users, the importance of meta keywords was slowly reduced until it became ignored.

Google has announced that meta keywords are completely ignored when determines the relevancy of a page. Yahoo has also modified ranking algorithms and is no longer considered a ranking factor. There are some major search engines that still support the meta keywords tag, so if the website's traffic is coming also from sources others than Google and Yahoo! it can be used.

You have too many keywords!

Use it with caution! The reason why Google and Yahoo! no longer support this tag is because of past attempts to manipulate rankings using keyword stuffing. Best practices:

  • Limit the number of keywords of each page around 10 keywords - extra keywords may be ignored
  • Repeating keywords in meta tags is considered a black hat technique and can be penalized by search engines
  • Use keywords that will reflect the content of the page
Keywords density tool

Besides analyzing on-page seo-factors, RSSeo! allows you to check as well the keyword density on each Joomla! page.

The keyword density shows the percentage of times a keyword appears on a page compared to the total number of the words on that page.

With the keyword density tool you can maintain the right keyword balance on each Joomla! page: between 2 and 8%.

A higher density rate (over 8%) might show an excessive use of the targeted keywords, while a lower density rate might indicate that your page needs further optimization for the targeted keyword.

  • focus on writing content for your readers, not for search engines; a good written page, with a lower keyword density might be more relevant than a page stuffed with keywords.
  • avoid using the targeted keywords excessively, you might risk search engines penalties.
  • use synonyms to avoid stuffing the page with keywords; a good start is by using the Google Wonder Wheel tool (shows related search terms to the current searched query ) and the Google Keyword Suggestion tool.

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