Meta description tag length

Meta descriptions are short snippets that search engines use in search results besides title tags to inform the user about the page content. A meta description tag must be informative and give a summary of the page content.

Best practices for meta descriptions:

  • a short meta description might be uninformative and may not convince the user to click on the page.
  • though it is not a rule, a long meta description might be stuffed with unnecessary information for user and search engines may truncate it.
  • write an unique meta description for each page; search engines will decide what content to display in results if the meta description is missing.

Seo tip:

  • avoid using too many keywords in meta description or keywords that aren't relevant for the page content; search engines value the user experience, so the meta descriptions stuffed with keywords may not reflect the page content and may not be useful for them.

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