Meta description tag length
Meta descriptions are short snippets that search engines use in search results besides title tags to inform the user about the page content. A meta description tag must be informative and give a summary of the page content.
Best practices for meta descriptions:
- a short meta description might be uninformative and may not convince the user to click on the page.
- though it is not a rule, a long meta description might be stuffed with unnecessary information for user and search engines may truncate it.
- write an unique meta description for each page; search engines will decide what content to display in results if the meta description is missing.
Seo tip:
- avoid using too many keywords in meta description or keywords that aren't relevant for the page content; search engines value the user experience, so the meta descriptions stuffed with keywords may not reflect the page content and may not be useful for them.
